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  • Lama ALZahrani

The Importance of Personality Assessments in Today's Business World

The search for the secrets of human behavior has been a pursuit of many ancient philosophers and even modern psychologists. Understanding the reasons behind our actions has always been an ongoing fascination. In fact, one of the details of this magnificent puzzle lies in our personalities, which serve as the driving force behind our actions and decisions. Therefore, in today's business world, personality assessments have become increasingly common, offering invaluable insights into the unique traits and characteristics of individuals within organizations. This insight is not limited to personal growth alone; it can also be a crucial factor in helping managers make better decisions.

In this blog, we will delve into the world of personality assessments and explore how they can open up new possibilities for managers and help them make informed decisions that lead to the success of the organization and the achievement of its vision and goals.

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What are Personality Assessments?

Personality assessments refer to the systematic and organized evaluation of an individual's distinctive patterns of thinking, feeling, and behaving, using carefully designed tools to uncover the complex aspects of candidates' or current employees' personalities. They provide a structured framework for understanding and categorizing different personality traits, behaviors, and preferences, with the aim of comprehending and describing an individual's character and how they behave in various situations. They enable organizations to make more informed decisions regarding hiring and development by identifying the skills, knowledge, and capabilities necessary to improve organizational outcomes.

Why is understanding personalities in the workplace important?

Personality can be described as a set of traits that make up an individual's character and vary from one person to another. Each person possesses unique characteristics that distinguish them from others. According to Hogan, a leading company in the field of Personality Assessments, personality is what determines how people approach three main motives and the extent to which they achieve them: getting along with others, getting ahead of others, and finding meaning. Therefore, understanding the different personalities of others is of great importance in finding the most effective ways to deal with them in our daily lives, especially in the workplace.

When managers have a thorough understanding of their employees' personalities, they become more capable of creating a successful work environment and identifying the development strategies their employees need. A successful work environment means that each employee is in the right role, increasing productivity and making the workplace a better place. Understanding employees' personalities empowers you to assign tasks that align with their personalities and capabilities. On the contrary, assigning tasks that do not match an employee's personality can lead to significant failures and negative consequences for the organization.

For example, you cannot assign a naturally introverted or shy person to conduct a sudden press interview without preparation, whereas you can assign this task to someone who is articulate and has leadership qualities to handle the situation properly. This illustrates that understanding personalities helps you build a successful team that you can trust in terms of their abilities and skills, resulting in remarkable achievements for the organization.

How do Personality Assessments help with better decision-making?

Personality Assessments significantly enhance the decision-making process for managers by understanding various personality traits and identifying strengths and areas for development in each member of the organization. This enables them to make clearer decisions regarding employee recruitment, talent management, and individual development. With this knowledge, they can assign tasks to employees that align with their abilities and design them accordingly to maximize efficiency, thereby improving performance and achieving optimal productivity.

It is worth mentioning that Personality Assessments also help understand how each team member prefers to communicate and receive feedback. For example, some individuals may prefer direct communication, while others may respond better to a more diplomatic approach. By recognizing these differences, communication strategies tailored to their preferences can be adapted, leading to stronger relationships, and fostering effective collaboration among team members within the organization.

Furthermore, by using Personality Assessments during the hiring or internal promotion processes, managers can ensure not only technical competence but also cultural fit within the organization. Hiring someone solely based on qualifications may lead to future problems if they do not align well with the organization's values or do not work effectively with other team members. Personality Assessments provide valuable information about an individual's compatibility with the current teams and organizational culture before making crucial decisions regarding hiring or promotions.



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